Central Washington

Media

Branding Statement

In Central Washington, experiencing the outdoors is in our nature.

Full of dazzling landscapes that serve as backdrops to play and learn, Central Washington is a premier destination for year-round outdoor recreation. We are a collection of communities woven together by a spectrum of activities. We are made up of vibrant town of Ellensburg and its little sister, Kittitas, and the ghost town of Liberty. We are the rugged outdoor destinations of Cle Elum and Vantage, and also the historically rich areas of Roslyn and Thorp. From Easton to Vantage, these are the communities of Central Washington, where experiencing the wilderness to the fullest extent is our second nature.

Central Washington is committed to inspiring your love and appreciation for the natural world. From learning to live off leash, to exploring rich local history and culture, we invite you to join us in rediscovering the joy of our natural region.

When you’re ready, we are easy to get to, and hard to leave. You can find us at play in the roaring rivers or peaceful lakes, scaling scenic mountain ranges and exploring the trails of pine-clad forests, lost in the moment while touring historic barn quilts, or connecting with our community at a farmers market; it’s just who we are.

Uncover what comes as second nature for you in Central Washington, we’ll be happy to help you discover your passion for adventure. After all, it’s in our nature.

Style Guide

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Video Library

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Branding Guidelines

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Branding Guidelines

Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as follows:

  • Websites and Social Media Sites must include the County’s and appropriate City’s tourism website logo with an operational link to the site(s). The logo must be displayed on the contractor’s home page, it must be sized no smaller than 1 inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance.

  • Print Advertising and Online Display Advertising of all types ( including but not limited to newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites, streaming displays, etc.) must include the County’s and appropriate City’s tourism website logo. The logo must be sized no smaller than 1 inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance.

  • Video Advertising of all types (including but not limited to television, online, electronic kiosks, motion billboards, etc.) must include the County’s and appropriate City’s tourism website logo. The logo must be size no smaller than 1 inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance.

Travel Maps

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Logos & Fonts

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Media Qualifications

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Media Qualifications

Qualification must be verified prior to proposing a media request.

Travel media working as paid staff at magazines, newspapers, websites, travel radio programs and/or travel television programs should submit a business card and a supervisor’s contact information.

Freelance

Freelancers on assignment should submit a letter of assignment and their editors’ contact information.

Freelancers without a specific assignment may submit 3-4 travel relevant items published within the past 12 months in mainstream travel publications and carrying the journalist’s byline. Submitted clips must be bylined and dated.

Media Request Submission:

All media requests must be submitted no later than 30 days prior to the arrival date. Hosted or media rate experiences are determined upon each request, situation, availability and participant interest.