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BRANDING GUIDELINES

Guidelines and Requirements for Advertising Expenditures of Lodging Tax:

Branding

Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as follows:

  • Websites and Social Media Sites must include the County’s and appropriate City’s tourism website logo with an operational link to the site(s). The logo must be displayed on the contractor’s home page, it must be sized no smaller than 1 inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance.

  • Print Advertising and Online Display Advertising of all types ( including but not limited to newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites, streaming displays, etc.) must include the County’s and appropriate City’s tourism website logo. The logo must be sized no smaller than 1 inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance.

  • Video Advertising of all types (including but not limited to television, online, electronic kiosks, motion billboards, etc.) must include the County’s and appropriate City’s tourism website logo. The logo must be size no smaller than 1 inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance.


Branding Package

Central Washington Outdoor’s specific fonts and logos are available to download for use when marketing our region. These come directly from our branding package.

Branding Statement

Central Washington Outdoor’s Branding Statement is also for use when marketing our exciting region.

Lodging Tax Guidelines

Download the LodgingTaxGuidelines.pdf